Abbreviations in Digital Marketing

Here some important Abbreviations which is used in Digital Marketing

Written by Nisha Bosco | October 22, 2022 

SEO: 

which stands for “Search Engine Optimization.”

Search Engine Optimization is the process of obtaining traffic from free, organic, editorial, or natural search results in search engines. This can make your website more visible to people. 

PPC:

which stands for “Pay Per Click.”

Pay Per Click is a type of internet marketing that involves advertisers paying a fee each time one of their ads gets clicked.

CTR: 

which stands for “Click Through Rate.”

Click Through Rate is the number of clicks that your ad receives divided by the number of times your ad gets displayed.

CAC: 

which stands for “Customer Acquisition Cost.”

Customer Acquisition Cost is the amount of money a company spends to acquire a new customer. It helps measure the return on investment of a business.

CTA:

which stands for “Call To Action.”

Call To Action is a prompt on a website that tells the user to take some specified action.

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