How to design a high converting pricing page
Written by Nisha Bosco | October 22, 2022
There are eight different approaches to creating a high-converting pricing page.
- Center your pricing around your value metric
You must price and package your providing round the value the user is obtaining and their most pressing desires.- Split the comparison in two sections
Include up to fifteen options features in the main comparison table and show the rest in a separate section, modal or accordion-style dropdown.
- Use tooltips to supply details
More complicated product options need additional details and rationalization. To avoid cluttering the page with copy, we recommend a beautifully designed tooltip.
- Take advantage of add-ons
A good rule of thumb is that if a feature is used by less than 40% of your users, it should be offered as an add-on.- A toggle to change between annual and monthly pricing
Certify your annual subscription is as appealing as potential. Annual subscribers retain at a much higher rate and are also linked to lower churn. - Social proof
Recognizable brand logos and customer recommendation are a super-effective way to improve conversions. Certify they do not interfere with the subscription flow. - FAQs and Live chat
The goal is to get rid of any uncertainty and answer any potential queries that may be preventing them from changing. - Simple, Simple, Simple
Simplicity is the keyword once it involves rating page best practices. Ambiguity ends up in confusion. Confusion creates friction. WE ARE GIVERS!
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